The people at Colgate have obviously been thinking outside of the toothpaste box in their latest sampling campaign. Instead of distributing product samples they handed out ice creams with bespoke sticks in the shape of toothbrushes! Colgate wanted to remind people about the dangers of sugar in connection to dental health; the message " Dont Forget" was printed onto the lolly stick along with Colgate branding. By targeting people when they least expect it - enjoying something sugary - the message was no doubt delivered with an extra punch!
"Advertising which promotes the longevity of dazzling white teeth should be applauded" 1856, Dr Nadia