We're working in the air...
Some clever people came up with this idea to promote Vodafone "Oficina Movil" ("Mobile Office") service, which aims to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data services through 3G technology.
After a while figuring out how best to promote this new offering they realised they themselves were the perfect target audience and therefore the perfect promotional tool. Vodafone moved their offices to the middle of Madrid and Bilbao for three weeks, atop a huge branded space with a large glass office perched at the top with Vodafone marketeers beavering away in their green-house like work space. The whole experiment was also shared on a few web sites.
Posted by Dean Dempsey