Beer + Music = popular combination
Ladyhawke and Hard-Fi are redesigning labels for bottles of Becks.
The musicians will work with their favourite artists to design the labels that will appear on 16million bottles. Phew.
Sarah Larnach, whose retro watercolours are a key part of Ladyhawke's visual identity, has produced a label that is in keeping with her previous work for the singer/songwriter (as shown above). Meanwhile, the bold, blocky type that characterizes David Smith's album art for Hard-Fi will once again be in evidence on Hard-Fi's bottles.
Ken Valledy, brand director for Beck’s at InBev UK, said: "The new limited edition bottle labels will also have significant benefits for retailers because the highly visual designs will appeal to consumers and attract interest in the brand, thereby driving repeat purchase.”
Personally I'd like to drink my Becks from a Tony Christie designed bottle. Now that would be special.
Posted by Dean Dempsey