Wonder how they came up with this gem of an idea. Looking in the mirror at their own pizza face and thinking "God my face is so gross. It's looks like a giant climbing wall. Hang on a minute... I have a BRILLIANT idea for a media stunt!" And the rest, as they say, is history.
This is a climbing wall in Israel that has been transformed into a giant acne scare for teenagers and one great big ugly interactive marketing tool for Clearex. Only problem is the message is a little misleading: they're saying that using Clearex will rid you of those pesky zits but of couse this poor guy in the adverts zits are here for good.
Posted by Dean Dempsey