Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
That's a lot of cans
Coca Cola have recreated one of their iconic 1940's billboard ads to launch recycling week in the UK. The display appeared in the middle of a field in the Sussex countryside, was created using 200,000 crushed Coke cans and took a week to produce. The aim of the stunt was to encourage all the Coca Cola addicts to recycle their cans.