Assvertising. Really? What's next?

Another day another body part to advertise. I was mildly amused by waxvertising (we posted a link with a rather hairy chap having his back waxed to advertise erm... wax strips) but I really don't know how I feel about assvertising.
I mean, come on. It's a little bit too overt for many I suspect but at the end of the day it probably works on a certain (male orientated) level.
Anyway enough of my feminist ranting. This unique form of promotion is being used to let people know that Australian travel agency ZUJI have scrapped booking fees. And why do booking fees relate to bums? Well it's because "Australia are dropping their pants to uncover the online fees".
Not quite sure I fully make the connection but who am I to get in the way of bum stunt?

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