Royal Bank of Scotland have come up with a very festive media first and teamed up with the UK's biggest pantomime producer, Qdos Entertainment, to create one-off scripts of Christmas classics featuring their infamous nodding British bulldog.
The brand mascot, who will only say his trademark phrases, ‘Oh, yes!' and ‘Oh, no!', will appear in more than 20 productions across the country, starring celebrities such as Torchwood lead John Barrowman, ex-EastEnders actor Shane Richie and comedian Joe Pasquale - so he's hobnobbing with the a-listers you might say.
The activity will be backed by a press and radio campaign, while the insurance brand will also promote the dog's pantomime appearances via its consumer website.
Qdos is behind 22 pantomime productions set to run this winter, including a version of Sleeping Beauty at the Birmingham Hippodrome starring X Factor runner-up Ray Quinn, and a Llandudno version of Snow White and the Seven Dwarves led by Strictly Come Dancing judge Craig Revel Horwood.
Oh no, no, no, no...
Posted by Dean Dempsey