Smile. You're on candid camera.

You just need to look at your friend's 1,500 photos of themselves on Facebook to realise that everyone loves to have their picture taken these days. Blame the celebrity, image obsessed culture, digital cameras and whatnot for making it all too easy to pose anywhere and everywhere and sharing your every move and pout with the world.

So taking inspiration from this newly found vanity Nikon took a little slice of celeb paparazzi world and brought it to the people of Korea.

At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall - directly into the store where they could purchase the new D700. Mission accomplished.


  1. Is this a Madmedia copy from 2007's prestigious Nescafe interactive billboard campaign?

  2. The campaign your referring to was created by Madmedia but in 2004 not 2007. Well spotted though!