Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Part of the new campaign for trendy water brand Drench. Watch this clip of hamsters auditioning to join the Drench and plenty more on their Youtube page.
If all else fails get some cute rodents to endorse your brand :-)