Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
"Let's squish our fruit together"
American (in their words) 'Long form improvisation troupe' Improv Everywhere did this totally over the top but totally amazing supermarket musical for fruit chewing gum brand Trident. Already it's had over 1.5 million hits so you see the value... sometimes you don't need to yell about who you are to make an impact. And by the looks on people's faces this is advertising that definitely makes people smile.