Tempo Advertising in Bucharest, Romania were challenged by Ajax window cleaner to illustrate the benefits of the product in the most creative manner, in order to attract attention to its special product placement in supermarkets.
Tempo Advertising decided to make the Ajax glass effect clear for everybody to see!!. In order to do so, they used the entrance doors in the supermarkets, modified them to look like they were dusty!. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee's “cleaned” the window, leaving a crystal clear view of the supermarket interior.