Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
"I have a giraffe and a 500 year old tortoise to declare"
The campaign "Something to Declare" for the Dutch Schipol Airport was designed to raise awareness about illegal or taxed items and the importance to declare them. During this non traditional marketing effort, various unique animal "gift boxes" appeared in the baggage area of Schipol much to the amazement of onlookers. A bit like Madagascar but at an a Dutch Airport. Kind of.