I promise Coke haven't paid me to say this...

Seriously Coke seem to be on a real winning streak at the moment with their out of home and brand experience work. I'm not one for raving on about huge multinational companies but at the end of the day a good idea's a good idea isn't it?
The opening attraction of this year’s anniversary campaign is the Netherland’s biggest Coca-Cola dispenser – it’s eleven metres tall, four metres wide and 1.30 metres deep.

For the entire month of January, people can send a text message to 5040 to receive a code on their mobile phones – the code is entered into the Coca-Cola dispenser (this as you can see is as tall as a house) and the customer receives a 330 ml can of Diet Coca-Cola. Wham bam thankyou Mam.

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