Magical Mystery Box

If you haven't seen the eery, moody Tim Burton inspired animation Coraline already then after seeing these Mystery Boxes created by W&K hopefully you'll feel compelled.

These magical treasure troves featuring everything from skeleton parts of the film's characters, to unique memorabilia and other wonderful odds and ends were sent out to key bloggers, press and various influential types to encourage them to rave and rant about the wonder of this film and why everyone on the planet should open their wallet and buy the dvd, rent the movie and so on.

Sometimes it's the little things that make a difference - when I googled this there were literally hundreds, perhaps even thousands of photos and blog posts about these.

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