A new idea for a new record breaker
Every marketing exec has the dream of breaking THAT record for their brand of choice. Sometimes it's to make the world's biggest paella, another time it's how many sheep can cross London Bridge at one time.
But this time they've cracked it - something that doesn't require BREAKING a record but instead SETTING one.
Creating the longest ever ad doesn't really sound like a great record to try and set, but when you take one hot guy, 131 bottles of pink nail varnish and a white Fiat 500, suddenly it seems to make sense.
Posted by Dean Dempsey