The biggest sign ever in the world ever

The World's Biggest Signpost from adghost on Vimeo.

Nokia have just set up the "world's biggest sign" here in London (Tower Bridge to be specific) to promote the Nokia navigation feature. Onlookers can type in what they are looking for, and the big sign will "oblige" with the direction and distance desired.
Wonder how it responds to "Get me out of here?"

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