Nokia Interactive Arrow

Any tourists (or locals for that matter) unfortunate enough to be lost in London the day this was errected by Nokia - would have had all their prayers answered.

This clever promotional stunt hanging from a crane encouraged passers-by to text in and interact with the arrow. At night it was lit up and could be seen across the London skyline, all to promote the fact that Nokia's Ovi Maps are completely free, for life!

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