Bucking Bronco











The Economist brought its dry, mischievous humour and trademark red to Dallas, TX for three days. Fake bulls - labeled "Real Estate," "401(k)" and "Stock Market," respectively were propped up in the middle of an inflatable arena.

Across the bottom of the ring, alongside The Economist logo, is the question: "How long can you stay on?"

Thousands of people apparently saw; a few even tried riding them. You know how those Texans like their meat.

Playful, witty and wildly relevant.

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