Adidas have launched a new pair of augmented reality trainers!!! The Originals AR Game Pack which is what they have been called will allow Adidas to directly embed codes into the tongue of the trainers. If the consumers hold the trainerss up to a webcam it will provide them with access to an area on adidas' website that has a series of interactive games......the interesting part here is the trainer is what is used as the controller!!
Heres a vid showcasing these cool kicks!