Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Gyms are boring
Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Along the bike’s side were the words “Escape your boring gym.” The bike was created by Rethink Communications for Funktion Personal Training, a company that specializes in outdoor fitness bootcamps.