Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
A rather stylish and comfy Ikea marketing stunt transformed a Paris subway station into a home from home for commuters. Comfy sofas, wooden flooring and splashes of color changed the ambience of the Opera station and hopefully inspired the Parisians to hop down to IKEA and invest in some bargainous soft furnishings and whatnot. Nice.