Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Beware the wrong fridge!
This advert slash publicity stunt was inspired by coca-cola's 'Happiness Machine' vending machine. Primo have used two fridges, actors and a lot of lighting and projections to create this brilliantly executed ad to promote their drink.