Get ya breaks on!

This ambient stunt was created by Y&R Everest to promote Pioneer Suspension in India. Although from 2007, it is still being circulated around emails as a 'Canadian Speed Control Device'. Drivers approaching the pothole expect to get bumped around and even try to avoid the hole, but actually driving over it is a very smooth ride.

This is a great demonstration of a publicity stunt that has stood the test of time and caused lots of discussion. People are suggesting that it was a fake due to the dangerous nature of placing a hazard in the road. Fake or not... it's very clever!


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