T-Mobile wanted to promote the usage of Facebook on mobile phones whilst on the go in Hungary....The idea was to bring Facebook to the streets...literally!
A Facebook page called 'Facebook on the Streets' was created. Then in a busy square in Budapest a 4m tall copy of the page was made..for real!
You may be imagining a digital finish..well you are wrong! the wall was a simple Facebook wall with hand painted graphics and hand written wall posts!
Messages that were posted online were written by hand and complete with drawn profile pictures!