American Express - My Live Story

American Express is at it also.....they have created an interactive campaign - "My Live Story" aimed at uncovering the UK's best music experiences – the memorable stories behind the shows, to celebrate their involvement in live music and its award-winning 'Preferred Seating' programme launched last year".

The interactive campaign will be hosted at, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.

Twenty-one winners will have their experiences turned into a short firm, to be aired on national TV. The overall winner will be rewarded with a VIP trip to the Grammy Awards in Los Angeles.

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