American Express - My Live Story

American Express is at it also.....they have created an interactive campaign - "My Live Story" aimed at uncovering the UK's best music experiences – the memorable stories behind the shows, to celebrate their involvement in live music and its award-winning 'Preferred Seating' programme launched last year".

The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.

Twenty-one winners will have their experiences turned into a short firm, to be aired on national TV. The overall winner will be rewarded with a VIP trip to the Grammy Awards in Los Angeles.



No comments:

Post a Comment