They Cause Scenes
Improv Everywhere are a collective who specialise in causing scenes of chaos and joy absolutely anywhere. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 100 missions involving tens of thousands of undercover agents. The group is based in New York City.
Their most recent stunt was Black Tie Beach which involved several hundred participants dressing up in black tie and strolling along Coney Island in America.
There isn't always a brand being promoted in their stunts, it's usually just for fun and their antics often make the newspapers. Improv Everywhere now have a growing database of people who want to play along and brands are calling on them for unique PR Stunts.
Posted by Dean Dempsey