Johnson's live ad

Johnson’s launched their very first touchable, tactile billboard in Bluewater last week.

The live 'World of Softness' billboard was 20ft x 10ft and aimed to celebrate the fact that Johnson's body moisturizer kept the skin soft all day long.

The ad was placed outside of the Westfield shopping centre for the day and featured real-life models, passing shoppers were encouraged by the Johnson’s team to have a feel of the soft ad for themselves!

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