Enter half naked...leave fully dressed!

A fascinating pan-European experiential campaign saw Spanish clothing brand Desigual strip Capital cities down to their undies. Going beyond a giveaway at a store's launch, the first 100 visitors were encouraged to strip down to their pants and leave the store fully clothed in Desigual's designer threads. Check out this video for a very impressive way of launching a new store in an eye catching way. video

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