Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Enter half naked...leave fully dressed!
A fascinating pan-European experiential campaign saw Spanish clothing brand Desigual strip Capital cities down to their undies. Going beyond a giveaway at a store's launch, the first 100 visitors were encouraged to strip down to their pants and leave the store fully clothed in Desigual's designer threads. Check out this video for a very impressive way of launching a new store in an eye catching way.