PUMA Goes Underground
Puma crashed Denmark with a variety of underground intimate concerts and Puma social games. Hot bands and DJ's showcased their talents in some of Aarhus and Copenhagen's most hyped venues and stores. A helicopter and thousands of hacky-sacks were used as invitations. Godsbanen in Aarhus was changed into a huge party while a life size ice bar appeared in the heart of Aarhus delivering free drinks, break-dancers and Puma trainers frozen inside. Puma comes ALIVE by going underground and speaking to the 'After hours athlete'. Enjoy!