Contrex Laser Projection.

In a campaign aimed at Women (who'd have guessed!) French bottled water brand, Contrex created a fun & engaging activity linking bicycles to a neon, male stripper which was then neon projected onto this building in Paris. Curious ladies approach the stylish looking cycles and begin to pedal. Transparent cables leading from the bikes to the wall light up in an intensive pink while pink neon runs to the building wall to unveil a man who dances & undresses:

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