One and (RED) have stitched together(!) to create this unique digital social media campaign.
Their goal: To have zero babies born with HIV by 2015.
How? A digital quilt, where anyone can design and add their own patch to show support. The patch then appears on the quilt and the supporter's Facebook/Twitter to spread the word.
An uplifting and fun campaign to raise awareness of a cause; it definitely cuts through the typical 'sad stories' that are often used for charitable causes.
You can explore the quilt at http://www.2015quilt.com