After years and years of shouting “Big Issue” at passer-bys, they may now have a new-line to say!
BBH New York are trailing an interesting concept which turns a homeless individual into a 4G hotspot. Customers can then pay the vendor cash, or pay online using paypal to use the service. All the proceeds go straight to the individual.
The human ‘hot-spots’ hung around outside the South By Southwest (SxSW) tech conference in Austin, TX where the usual networks are clogged up with hundreds of tech bloggers and journalists
Visit http://homelesshotspots.org/ to learn more about the project.
Some may argue that this idea makes it ‘too easy’ for vendors to make money. However, they will have to stand still for a long period of time, as to not make customers 'out of range'.