Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Even though this is a campaign from 2009, it still stands out as being strategically innovative.
The campaign's aim was to save water. However, instead of saying 'don't do this, don't do that' or 'We'll fine you £100 for getting your hosepipe out in daylight.' The campaign has the more encouraging and positive message of saying "Actually, you SHOULD do this!"
And when it comes to peeing in the shower, I think many people would LOVE to hear this.
So when your partner next goes crazy because they've sniffed out your dirty habit, just simply say "Sorry sweetheart, just wanted to help save the environment." And they should respond with "Awwwhh! My hero!".