We were given the challenge of raising awareness of Nokia's 'free headphones with every Nokia Lumia 800' promotion.
As these headphones aren't your average 'free headphones', but are in fact top-quality Monster headphones worth £199, we've based the campaign around 'Amazing Music'.
Our solution; we've designed some eye-catching static clings that advertise the promotion and feature a QR code. Once the QR code has been scanned, the consumer's phone plays the catchy and upbeat song 'Stars' by AshJerona.
Use your mobile to scan the QR code below and have a listen for yourself:
We've also created 'Style tags' - headphone cut-outs that are being placed over clothes hangers in forty-five stores. What's striking about them; is that they sit on the hangers exactly how they would sit around someone's neck. Placing the headphones in a fashion environment also highlights how slick these headphones look- this will definitely catch the fashion-ista's eyes.
Both the static clings and style tags are appearing in six cities across the UK. So wherever you are, have a look out for them and have a scan!