Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
The perfect summer accompaniment
At last the sunshine's out again so the perfect opportunity to enjoy this wonderful piece of marketing by Sprite on a very lucky beach in Brazil.
Apparently it really was Sprite pouring out of it but we're still not 100% convinced...