Chaos Comes to Paradise
Lynx body spray which centres on its Attract For Him and Attract For Her variants, will feature a series of six Facebook ‘treasure hunts’ through which consumers can win a pair of tickets to a party on the island.
To drive awareness, Unilever is rolling out a TV and digital campaign, which uses the tagline ‘Chaos comes to paradise’. The TV advert is aired on dates that coincide with six live Facebook treasure hunts.
Participants are given a series of clues via Twitter - tweet using the hashtag #chasethechaos.
Have a look for yourself @ Lynx Chaos Island