Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
Anyone for Tennis
Set to launch during 2013, Play & Connect from French brand Babolat
is a tennis racquet which features integrated sensors providing
real-time information on gameplay. The device can detect service speed,
the power of each hit and ball spin, to give players feedback on their
performance. Sensors located in the handle also monitor the type of
stroke and the position of the ball on the racquet, enabling analysis of
both technique and game statistics. Data is sent wirelessly to a
computer or smartphone, enabling users to view data and set goals.