Smirnoff's Nocturnal Awakening

Based around the theme that “if you try something new you will have a better time”, Smirnoff has invited leading figures in UK music to come up with new ideas for top nights out. Their ideas will be shared on YouTube, Facebook and Twitter, using the #YoursForTheMaking hashtag.

The campaign, which will be rolled out globally next year, as well as running a series of "Nightlife experiments" in the first quarter of 2013, born out of consumers’ ideas shared within the campaign.

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