Virtual Test Drive

From app's to online there have been loads of ‘Virtual Test Drive’ campaigns, but this has got to be a first… For the launch of the new Hyundai here's a Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a pretty boring virtual test drive experience. The Virtual Test Drive game is played while sitting in a real car with in-window projections… Pretty cool. What do you guys think?

1 comment: