Nike Fuel 'Missions'

Nike+ is engaging its legions of devoted FuelBand-sporting devotees with NikeFuel Missions, a gamified experience built on a series of challenges (missions) that promote movement and exercise. 

Featuring animated avatars of athletes like Alex Morgan, Allyson Felix, Neymar Jr and Calvin Johnson, the game is available across all Nike+ activated devices. Players choose a difficulty level and find out the amount of fuel they need to produce in order to complete their goal by the time a countdown clock hits zero. Once a mission is accomplished, player will need to sync their devices to see how they fared against friends.


1 comment: