Ray Ban has created the first realworld retro filter. A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.
Smart idea taking on the trend of digital retro photo effects with a very lo-fi solution that really demonstrates the product benefits.
RayBan Ambermatic CS 120512 from Paul Collins on Vimeo.
Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
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