Perrier Secret Place: a mix of brand entertainment and gaming

To celebrate their 150th anniversary, Perrier has launched an immersive, interactive film that invites you to a live party to find the secret bottle of Perrier. The film has up to 1 hour and 20 minutes of content.

Five clues are hidden in different rooms throughout the apartment. Once you've found the bottle you will enter a drawing to win an exclusive invitation to one of the wildest parties across the globe. 

Gauthier Gay, Perrier international brands group marketing manager, commented: "Perrier has always been on the cutting edge of branded content marketing. After the success of Dita van Teese Mansion and Le Club Perrier in 2011, we're hosting Secret Place, the ultimate party."

Perrier decided to use the digital element to increase participation and share-ability. 

Interesting mix!

No comments:

Post a Comment