How to reinvent the tradition poster?...Install Wi-Fi devices on them.
Unlike advertisements with QR codes that require the consumer to first download a mobile app then scan the code, the Wi-Fi poster connected the poster to the mobile device by simply tapping the Wi-Fi network menu.
The name of the Wi-Fi network matched the film's title, and tapping that name opened a pop-up with links to Full HD trailers, promotional events and online box offices.
Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
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