Weetabix Pay with Snaps

Weetabix campaign invites Brits to 'the world's first' Pay-By-Picture shopping scheme. The food brand is inviting Brits to watch their new Weetabix On The Go #TakeTheBiscuit TV ad. Viewers that do so and take a snap of the commercial with their smartphone will be able to redeem the new breakfast snack from one of 700 Boots UK stores.

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