Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.
"DHL is Faster"
In a video that's exploded across the Web over the last two days, we see how delivery services like UPS were tricked into toting around large packages that were essentially mobile billboards saying, "DHL is faster." The stunt was supposedly accomplished by wrapping the boxes in thermo-active foil that, when cooled, hid the message until well after the packages had been picked up by the competition.